Major Milestone in Colony’s Growth Trajectory
Colony Group has today announced the acquisition of Type + Pixel, a leading brand experience innovation agency, marking another significant milestone in Colony’s rapid growth and expansion across Australia.
Over the past 18 months, Colony Group has made substantial headway, further cementing its position as Queensland’s largest independent agency and the largest in the South Pacific. This strategic acquisition reinforces Colony’s commitment to strengthening its fully integrated agency model while expanding its national footprint. Type + Pixel becomes the fourth brand to join Colony Group’s growing suite of integrated marketing services, alongside Creative Outpost, Orange Digital and Colony Agency.
Renowned for its expertise in brand innovation and AI-driven creativity, Type + Pixel has been at the forefront of delivering immersive, future focused brand experiences. From interactive digital experiences, artificial intelligence, gamification and augmented reality, to disruptive creative solutions, the agency continues to reshape the marketing landscape. “This acquisition marks a major leap forward, turbocharging Colony Agency’s AI capabilities and empowering us to redefine what’s possible at the intersection of creativity and technology,” said Matt McCarthy.
Colony Group prides itself on building a true “colony” of specialised services, precisely tailored to client needs-spanning strategy, creative, digital, social, media, production, and now best-in-class AI and digital brand experiences. With the 2032 Olympic Games on the horizon, the acquisition further positions Colony to support brands and organisations across every touchpoint in the lead up to the games.
The acquisition adds 10 new team members to Colony Group, bringing the total team to 120, including Type + Pixel Founder and Director Darren Walls. Darren will join Colony Group as a Managing Partner, continuing to service Type + Pixel clients while expanding Colony’s AI and brand innovation capabilities across the group. “It’s an incredibly exciting time for Type + Pixel,” said Darren Walls. “We’ve built an award-winning agency brand over the last ten years, and we’re looking forward to bringing our blend of brand thinking & digital innovation to the Colony Group as it grows its national footprint.” Experienced agency leader Sarah Deery has been appointed General Manager at Type + Pixel, adding to her role at Creative Outpost and expanding her leadership portfolio within Colony Group.
The Type + Pixel acquisition marks another major step forward in Colony’s incredible growth story. Further optmising growth for clients across the entire customer journey, delivering deeper integration, innovation, efficiency and impact. Setting a new benchmark for integrated, AI-powered marketing and reinforcing its position as one of the most forward-thinking agency groups in the region.
