Air Niugini

International Women’s Day social media campaign

International Women’s Day campaign

Client
Air Niugini

Year
2024

Deliverables

  • Copywriting
  • Video production
  • Stills photography
  • Editing

The challenge

Our clients are always looking for new ways to connect with their audiences. This is why our social media team is always proactively on the hunt for ways to make this possible.

So, when International Women’s Day came around in 2024, our creative and social teams put their heads together. The result was a big idea that celebrated International Women’s Day by showcasing some of the amazing, successful women who work at Air Niugini.

The solution

Three women from different operational areas of the airline were cast to appear in the films. And in keeping with the workplace theme, we created the Our Women at Work campaign.

The process

Creatively, we began with phone interviews between our team and three inspiring women. We then crafted scripts for them to read as a voice over to appear over footage of them going about their work.

The footage was shot by our production team at Jacksons International Airport at Port Moresby.

Chantilly Padigaga

FIRST OFFICER

“When you’re a pilot, you’re a pilot, no matter your gender.”

Lyndah Eremas

LINE MAINTENANCE ENGINEER

“We’re all on the same team when it comes to getting our passengers to their destinations safely!”

Michelle Geekala

CORPORATE CARGO OFFICER

“There shouldn’t be any barriers; we all deserve the same opportunities.”

The impact

This content served to inspire the next generation of women in PNG and improve the brand’s social media presence through engaging and positive content.

The stories resonated strongly with Air Niugini’s audiences, achieving sky high results…

Our benchmarks:
Above average engagement rate: 5%
Total video views exceed: 100K
Total number of engagements, each video exceeds: 1K
Total number of impressions exceeds current average: 40K

What we achieved:
Average engagement rate: 12%
Total video views: 179K
Total number of engagements: 85K
Total number of impressions: 1 million
High positive sentiment in the comments: 89% positive comments