Client
Kina Bank
Kina Bank
Brand campaign
The power of together
Year
2023
Scope
- Brand strategy
- Integrated brand campaign
- Social media & community management
- TV & video production
- Outdoor, press, point of sale
- Internal comms
- Media Buying
The challenge
As the bank for hard-working Papua New Guineans, Kina Bank wanted new and existing customers to see that together, it’s possible to achieve your financial dreams.
30 second TVC A
30 second TVC B
15 second TVC B
The solution
”Unpacking the meaning of 'together'
Colony used its relationship with Kina Bank to create a solution that explored the meaning of ‘together’.
The process
Through research our strategy team was able to develop insights into the essential elements that define ‘together’ for the people of PNG, revealing two fundamental aspects.
We used this to tell the story of everyday Papua New Guineans, capturing eight, slice-of-life moments that showed the power of ‘together’ in action featuring hard-working locals, their communities, and its heart – Kina Bank.
Press ad
Billboard
Social media campaign
The impact
”"Colony didn't just understand our vision; they amplified it, connecting Kina Bank to the hearts of our people."
PaulineMarketing Manager
Our comprehensive strategy culminated in a significant leap in brand engagement, with Kina Bank recording 1.8 million impressions on social media within the first month.
This surge not only highlighted the brand’s deepened connection with its community but also marked an increase in customer satisfaction and loyalty, proving that when a bank truly understands its people, growth is inevitable.
1.2
Impressions
1000
New account sign-ups
