Client
PUREWATER
Year
2023
PUREWATER
Brand refresh
A journey from source to sip - our quest for perfect purity
Scope
- Creative design
- Photography
- Studio production
- Website development
- Strategy
The challenge
With big plans for their business, the PUREWATER team needed help to tell the story of their amazing quality, taste, technology and service in the filtered water landscape of Papua New Guinea.
When our team came on board, we found that the PUREWATER website, brand and social media presence was disconnected and needed a little filtration of its own.
The solution
”A perfectly pure partnership.
Colony harnessed the narrative of nature’s untouched beauty to carve out PUREWATER’s brand position. We designed a brand experience that flows like water — pure, clear, and refreshing — leveraging cutting-edge design and digital storytelling to mirror the product’s promise.
The process
Colony created a multi-channel campaign, anchored in authenticity and transparency. We crafted a narrative that traced the journey of PUREWATER, from source to consumer. Our integrated approach combined engaging social media storytelling with informative content, striking visuals, and interactive web design.
Our journey with PUREWATER unfolded in stages.
- Discovery – Immersing in the brand’s ethos to understand the true meaning of its purity.
- Strategy – Plotting a course to communicate this purity through every customer touchpoint.
- Creative Execution – Making a visual identity as clear and fresh as the water itself.
- Digital Integration – Building a website that serves as a portal to the brand’s heart, not just its products.
- Community Engagement – Initiating conversations about purity with our target audience through strategic social media campaigns.
The impact
The PUREWATER brand has been refreshed across all consumer touchpoints. The website and social media presence reflect the high quality of the product and its brand values; the stage is set for growth.
